The boy certainly likes his pizza.
Lee Seung Gi has signed a fourth adverting deal with Pizza Hut, a spokesman confirms.
The contracts, which is said to be worth just under $1.5 million (USD), ensures that the actor will exclusively front Pizza Hut commercials and online/print campaigns throughout 2013, something he's probably used to by now considering the first one he signed was in 2010.
"With his bright and friendly personality, Lee Seung Gi is a model who matches well with the image that Pizza Hut has been aiming for," a Pizza Hut statement reads. "For the past three years with Lee Seung Gi, our sales have gone up as well as the overall image of the brand. We hope that the Lee Seung Gi effect will continue working into the new year.
A source at the company says the 25-year-old, who is one of Korea's most popular faces in advertising, is shooting his first promo of the year for the company next week.
In other news, it's been announced that Lee will star in MBC's new period drama Book of the House of Gu, which will air later this year in March or April.