They're often rumoured to be secretly dating, but this is no coming out party for IU and Lee Hyun Woo. The pair may have coupled up these photos, but they're merely just the latest ad campaign for clothing brand Unionbay.
Images released today from the new fall collection shoots show the 22-year-old solo songstress and 22-year-old Secretly, Greatly actor in true romantic cohort as they sport matching couple looks and styles in with the brand latest season garments.
In one image the "Red Shoes" singer can be seen with her arm comfortably hanging around her actor co-model’s shoulders resonating a vibe of lived-in intimacy.
These aren't the first cosy shots of the pair. In August 2013 the pair were snapped going to the cinema together, starting a never-ending stream of dating rumors. Despite their great chemistry, the pair maintain they are "just good friends."
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A Unionbay rep says of the pictorial, "For this fall shoot, both IU and Lee Hyun Woo joined after completing filming on their respective dramas Producers and film Northern Limit Line, and they returned with a somewhat more mature and atmospheric vibe. That sentiment is well expressed in the shoot and it created a new, different kind of chemistry."