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IU, Lee Hyun Woo Pose as Couple for Unionbay Shoot

August 25, 2015 at 12:00 pm EDT

They're often rumoured to be secretly dating, but this is no coming out party for IU and Lee Hyun Woo. The pair may have coupled up these photos, but they're merely just the latest ad campaign for clothing brand Unionbay.

Images released today from the new fall collection shoots show the 22-year-old solo songstress and 22-year-old Secretly, Greatly actor in true romantic cohort as they sport matching couple looks and styles in with the brand latest season garments.

In one image the "Red Shoes" singer can be seen with her arm comfortably hanging around her actor co-model’s shoulders resonating a vibe of lived-in intimacy.

IU and Lee Hyun Woo look fall ready in matching monochrome athletic-inspired apparel Credit: Unionbay

IU and Lee Hyun Woo look fall ready in matching monochrome athletic-inspired apparel
Credit: Unionbay

Although the pair are rumoured to be dating, both deny that they are romantically involved Credit: Unionbay

Although the pair are rumoured to be dating, both deny that they are romantically involved
Credit: Unionbay

The idol pair look chic in crisp autumnal shirts from Unionbay's fall collection Credit: Unionbay

The idol pair look chic in crisp autumnal shirts from Unionbay's fall collection
Credit: Unionbay

These aren't the first cosy shots of the pair. In August 2013 the pair were snapped going to the cinema together, starting a never-ending stream of dating rumors. Despite their great chemistry, the pair maintain they are "just good friends."

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A Unionbay rep says of the pictorial, "For this fall shoot, both IU and Lee Hyun Woo joined after completing filming on their respective dramas Producers and film Northern Limit Line, and they returned with a somewhat more mature and atmospheric vibe. That sentiment is well expressed in the shoot and it created a new, different kind of chemistry."

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