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Who wants a lick? The INFINITE boys have been hired as new brand ambassadors for the popular Korean ice cream and dessert brand, Natuur Pop.
The band, who are currently promoting single "Man in Love", have collaborated with the company to release an adorable commercial featuring the singers dancing with their favourite frozen treats. The six boys also recorded a catchy song to accompany the 15-second advertisement.
A spokesman for the company says that Sungkyu, Dongwoo, Woohyun, Hoya, Sungyeol, L and Sungjong were the perfect choices for their new campaign. "Their energy matches our brand," they tell IdolWow!. "During the shoot they really enjoyed eating so many fun deserts."
Natuur Pop have also released videos of the band teaching the dance steps for the commercial.
Behind the scenes: