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f(x) Return with "Rum Pum Pum Pum" Video -- See it Now!

July 24, 2013 at 11:00 am EDT

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Girl Group f(x) have released their much anticipated music video for comeback single "Rum Pum Pum Pum" today, July 24.

The girls surprised eagerly awaiting fans with a slightly earlier release of the video, taken from their new upcoming album which hits stores on Monday, July 29.

Krystal's red hair certainly doesn't go amiss in the comeback video Credit: SM Entertainment

Krystal's red hair certainly doesn't go amiss in the comeback video
Credit: SM Entertainment

 

In the colorful video, the girls dance to a super-catchy melody as they voice their prowess in capturing the hearts of their lovers and admirers.

Video: LOL! Bird-phobic f(x)'s Sulli Freaks Out When Confronted by Ducks

Band sweetheart Krystal, 18, notably stands out in the clip with her newly-dyed fiery red hair. And Amber, 20, looks pretty in pastel makeup and feminine eye makeup.

Amber takes on a new makeup palette for the "Rum Pum Pum Pum" video Credit: SM Entertainment

Amber takes on a new makeup palette, and unique color contant lens combo, for the "Rum Pum Pum Pum" video
Credit: SM Entertainment


The video has already been well-received by fans for its uniquely catchy tune and dance moves, with YouTube views running up by the thousands every second.

Video: f(x) Sheer Sheep, Skydive, Harlem Shake in New Zealand Reality Show

The big sets for the video are very much SM Entertainment's trademark style Credit: SM Entertainment

The big sets for the video are very much SM Entertainment's trademark style
Credit: SM Entertainment

Renowned choreographer Jillian Meyers, who previously choreographed f(x)'s "Pinocchio" and "Electric Shock" singled, spearheaded the choreography once again for "Rum Pum Pum Pum”.

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Check out f(x)’s second album “Pink Tape” set for full release on July 29!

Tell us: Was f(x)'s "Rum Pum Pum Pum" comeback single worth the one-year wait?

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