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Their new single may be called "Hate" but girl group 4Minute have today released a new video that you'll only be able to love.
On February 1 the five diva crew unleashed their seventh mini-album "Act. 7" alongside the music video to their lead single "Hate."
The video is just as powerful as the visceral title suggests and kicks off with high production value visuals as 25-year-old member Gayoon emerges in a beautiful white veil and dress stood in the middle of an enchanted garden of red roses.
The track quickly evolves into a emotional chorus of attitude and "Hate," as the girls vocalize the dislike of a partner when a relationship turns sour.
4Minute's new single was produced by eminent American producer Skrillex and is littered with his signature dubstep sound throughout.
Unlike other releases, Hyuna and co have kept cover in this video as they appear throughout most of the track fully clothed, which in the current climate of girl group offerings is rather refreshing.
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Regardless, the track is strong, the video is gorgeous, and the 4Minute girls are bolder and bigger than ever. Check it out here.