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The 26-year-old fashion mogul and creative director spent much of this year building the new line, which launched at the start of the month, and proudly shows off the wares in a promotional video released by the company today, July 27.
Jung models from head to toe as she shows off the label’s cute denim skirts, distressed skinny jeans, boyfriend jeans as well as an adorable Peter Pan-collared navy top.
There’s also a look at the simple cotton “Newport” tees from the line, which are displayed in-between shots of her flat tummy and toned curves.
The Blanc & Eclaire brand has been Jung’s main focus since leaving Girls’ Generation in September 2014 and the business continues to go from strength-to-strength.
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This fall will see the former SNSD idol release the first Blanc & Eclare fragrance, which is said to be an extension of the denim collection.