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It’s been one of the most anticipated comebacks of 2015 and today, July 7, Girls’ Generation finally released their new music video after a live launch event in Seoul.
The stunning video shows the girls having fun on the beach and making the most of the summer sun as they splash in a pool with cocktails in their hands and dance along a beautiful shore.
It was filmed on the tropical island of Koh Samui, Thailand, in late June over two days and the girls’ hard work certainly paid off.
The video was directed by MV maestro Hong Wong Ki — who has worked with almost every big name in K-pop — and features some cool effects including underwater cameras, drone cams and an awesome use of bright colors.
“Party” is taken off a new EP that also features singles “Lion Heart” and the Teddy Riley-produed “You Think.” All the singles have their own music videos.
Earlier today the SNSD gang held an event for the single in Seoul’s Banyan Tree Hotel, and the whole event was broadcast live through Naver’s Starcast On Air.
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Over the next week Girls’ Generation have comeback performances on Music Bank (July 10), Show Champion and Music Core (July 11), Inkigayo (July 12) and numerous other interviews and appearances lined up.