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Girl Group f(x) have released their much anticipated music video for comeback single “Rum Pum Pum Pum” today, July 24.
The girls surprised eagerly awaiting fans with a slightly earlier release of the video, taken from their new upcoming album which hits stores on Monday, July 29.
In the colorful video, the girls dance to a super-catchy melody as they voice their prowess in capturing the hearts of their lovers and admirers.
Band sweetheart Krystal, 18, notably stands out in the clip with her newly-dyed fiery red hair. And Amber, 20, looks pretty in pastel makeup and feminine eye makeup.
The video has already been well-received by fans for its uniquely catchy tune and dance moves, with YouTube views running up by the thousands every second.
Renowned choreographer Jillian Meyers, who previously choreographed f(x)’s “Pinocchio” and “Electric Shock” singled, spearheaded the choreography once again for “Rum Pum Pum Pum”.
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Check out f(x)’s second album “Pink Tape” set for full release on July 29!
Tell us: Was f(x)’s “Rum Pum Pum Pum” comeback single worth the one-year wait?